Ahhhh. My blurry logo! (It wouldn't really let me take it off the "make a free logo" site in any decent resolution because they wanted me to stamp my logo on stuff I was going to buy from them! VistaPrint.com)
I absolutely loved this process. Much of it was instinctual and visceral with a dash of foreknowledge. If I had a film company, I would call it Shake Well Films because films/art should shake things up a little (not a lot), methinks. My first choice of logo was a stylized woman dancing (to show that this is a woman's film company), but then I felt it was too Shakira and too "on the nose": showing and telling at the same time, not intuitive and subconscious.
The ONLY other logo design I liked at all was this colorful disco ball, but I got to change the color combinations from something very conservative and expected to this, with the black flecks that give it some danger and gravitas.
The typeface was meant to be clean, easily read, serious and highbrow (after all, films are expensive!) to offset the whimsy of the disco ball. It gave me choices of the three words in different positions and presentations, and I loved these rigid, vertical lines that also offset the roundness.
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